# Ghost Publishing Runbook — blog.vyndr.app

How to move the seed articles in `content/articles/` into Ghost as drafts.
Manual by design: **nothing auto-posts, anywhere, ever** (NORTH STAR — Kev is
the publisher of everything). Claude Code has no Ghost credentials and never
touches the Ghost admin; this runbook is the entire publishing pipeline.

## What lives where

- Source of truth: `content/articles/*.md` in this repo. Edit here first,
  then re-paste into Ghost — never edit only in Ghost, or the repo copy rots.
- Each file has YAML front matter (`title`, `slug`, `excerpt`, `tags`,
  `status: draft`). The front matter is metadata for YOU to key into Ghost's
  fields — do not paste the front matter block into the post body.

## Per-article steps (about 3 minutes each)

1. Open `https://blog.vyndr.app/ghost/` and sign in (your credentials).
2. Click **New post**.
3. Title: copy the `title` from the front matter into the title field.
4. Body: in the editor type `/` and choose the **Markdown** card (or type
   ```/markdown```). Paste everything BELOW the closing `---` of the front
   matter into the card. Ghost renders the `##` headings, bold, and lists.
   - Do not paste into the plain editor surface — straight pasting can
     flatten headings depending on Ghost version. The Markdown card is exact.
5. Open **Post settings** (gear icon, top right):
   - **Post URL**: set to the front-matter `slug` (e.g. `what-clv-is`).
   - **Excerpt**: paste the front-matter `excerpt`.
   - **Tags**: add the front-matter tags (e.g. `methodology`, `the-read-room`).
6. Leave the post as a **draft** — do NOT click Publish during seeding.
7. Preview in Ghost. Checklist before it ever goes live:
   - Zero exclamation points (VOICE v1.1 — deadpan, no exceptions).
   - No banned vocabulary: "lock", "tail", "fade" as calls to action,
     guarantee language, hype emoji. If it sounds like the industry, cut it.
   - Every record/percentage claim obeys the product's n≥20 gate — if the
     live Ledger cannot back a number in the article, remove the number.
   - Links point at `vyndr.app/...` production paths (`/methodology`,
     `/ledger`), not localhost or staging.

## The five seed articles (in publish order)

| File | Title |
| --- | --- |
| `how-vyndr-grades-a-prop.md` | How VYNDR Grades a Prop |
| `why-our-misses-are-public.md` | Why Our Misses Are Public |
| `what-clv-is.md` | CLV: The Only Number That Proves an Edge |
| `the-vyndr-originals.md` | The VYNDR Originals: 41 Archetypes and Why They Exist |
| `how-streaks-lie.md` | How Streaks Lie |

Suggested cadence: one per week, methodology first (it is the page every
other article links back to conceptually). Publishing is your call, on your
schedule — this table is an ordering, not a scheduler.

## Updating a published article

1. Edit the markdown in `content/articles/` and commit.
2. In Ghost, open the post, delete the old Markdown card, insert a fresh one,
   paste the updated body. Keep the same Post URL — never change a slug after
   publish (dead links).

## Explicitly out of scope

- No Ghost Admin API integration, no automation, no scheduled posts. If that
  ever changes it goes through a spec in `specs/` first and Kev still presses
  the button.
- No exclamation points. Still.
