diff --git a/tests/unit/ds4Billboards.test.js b/tests/unit/ds4Billboards.test.js
new file mode 100644
index 0000000..ddae892
--- /dev/null
+++ b/tests/unit/ds4Billboards.test.js
@@ -0,0 +1,180 @@
+// DS4 (Design v2) — the BILLBOARDS. Screenshot-first surfaces (the timeline is
+// customer #1): the STREAKS row, the grade reveal, the CLV reframe, and the /u
+// public profile. The .tsx surfaces are asserted against source (plain-JS Jest,
+// no TS transform) — same pattern as publicProfilePage / vyndrParityQA. The
+// CLV flat-vs-spread decision is a pure fn and is exercised directly.
+
+const fs = require('fs');
+const path = require('path');
+
+const ROOT = path.join(__dirname, '..', '..');
+const WEB = path.join(ROOT, 'web', 'src');
+const read = (rel) => fs.readFileSync(path.join(WEB, rel), 'utf8');
+
+// ── 1. CLV reframe — the pure flat/spread decision (#16) ──────────────────
+describe('clvDisplay — flat CLV says so, spread shows bars', () => {
+  const { clvMode, isFlatClv, CLV_FLAT_LINE } = require('../../web/src/lib/clvDisplay');
+
+  test('near-flat (73/74 at the close) is FLAT, not a broken histogram', () => {
+    const dist = [
+      { label: '[-.5,0)', side: 'faded', count: 0 },
+      { label: '0', side: 'flat', count: 73 },
+      { label: '(0,.5]', side: 'beat', count: 1 },
+    ];
+    expect(clvMode(dist).mode).toBe('flat');
+    expect(isFlatClv(dist)).toBe(true);
+  });
+
+  test('real dispersion is SPREAD (the bars are meaningful)', () => {
+    const dist = [
+      { label: '[-1,-.5)', side: 'faded', count: 8 },
+      { label: '[-.5,0)', side: 'faded', count: 6 },
+      { label: '0', side: 'flat', count: 5 },
+      { label: '(0,.5]', side: 'beat', count: 9 },
+      { label: '(.5,1]', side: 'beat', count: 12 },
+    ];
+    expect(clvMode(dist).mode).toBe('spread');
+    expect(isFlatClv(dist)).toBe(false);
+  });
+
+  test('null / empty / all-zero → none (renders nothing, never errored)', () => {
+    expect(clvMode(null).mode).toBe('none');
+    expect(clvMode([]).mode).toBe('none');
+    expect(clvMode([{ side: 'flat', count: 0 }, { side: 'beat', count: 0 }]).mode).toBe('none');
+  });
+
+  test('the flat line is confident + VOICE-compliant (no jargon, no hype)', () => {
+    expect(CLV_FLAT_LINE).toMatch(/grade the outcome, not the close/);
+    expect(CLV_FLAT_LINE).not.toMatch(/!/);
+    expect(CLV_FLAT_LINE.toLowerCase()).not.toMatch(/bayesian|regression|guarantee/);
+  });
+
+  test('the ledger MODEL tab renders the flat line, not a histogram, when flat', () => {
+    const src = read('app/ledger/page.tsx');
+    expect(src).toContain("import { clvMode, CLV_FLAT_LINE }");
+    expect(src).toMatch(/mode === 'flat'/);
+    expect(src).toContain('CLV_FLAT_LINE');
+    // bars still exist for the spread branch
+    expect(src).toContain('CLV DISTRIBUTION');
+  });
+});
+
+// ── 2. STREAKS row — the Bloomberg alert (#2) ─────────────────────────────
+describe('StreaksPanel — one hero figure, real identity, one accent', () => {
+  const src = read('components/StreaksPanel.tsx');
+
+  test('uses the real PlayerAvatar entity (not a bare <img>)', () => {
+    expect(src).toContain('import PlayerAvatar');
+    expect(src).toContain('<PlayerAvatar');
+    expect(src).not.toMatch(/<img\b/);
+  });
+
+  test('the streak LENGTH is the hero — the largest font in the row', () => {
+    // heroNum renders currentStreak and is the biggest fontSize; the player
+    // name is demoted well below it.
+    expect(src).toMatch(/heroNum[\s\S]*fontSize:\s*38/);
+    expect(src).toContain('{s.currentStreak}');
+    const heroSize = Number((src.match(/heroNum:[^}]*fontSize:\s*(\d+)/) || [])[1]);
+    const nameSize = Number((src.match(/playerName:[^}]*fontSize:\s*(\d+)/) || [])[1]);
+    expect(heroSize).toBeGreaterThan(nameSize);
+    expect(heroSize).toBeGreaterThanOrEqual(32);
+  });
+
+  test('the hero number is mono + tabular (data grammar)', () => {
+    expect(src).toMatch(/heroNum:[\s\S]*fontVariantNumeric:\s*'tabular-nums'/);
+  });
+
+  test('carries the muted "built vs" lens context', () => {
+    expect(src).toContain('built vs');
+    expect(src).toContain('builtVs');
+  });
+
+  test('ONE severity accent — step-up amber / step-down green', () => {
+    expect(src).toContain("diff === 'step up'");
+    expect(src).toContain('var(--amber');
+    expect(src).toContain("diff === 'step down'");
+    expect(src).toContain('var(--g-a');
+  });
+
+  test('the grade badge is tier-gated (the READ is the paid layer)', () => {
+    expect(src).toMatch(/tier === 'analyst' \|\| tier === 'desk'/);
+    expect(src).toContain('<GradeBadge');
+  });
+});
+
+// ── 3. Grade reveal — sign-colored edge (#3, the color contract) ──────────
+describe('GradeResultCard — the letter is hero, edge is sign-colored', () => {
+  const src = read('components/vyndr/GradeResultCard.tsx');
+
+  test('a negative edge NEVER renders green — negative = var(--miss)', () => {
+    expect(src).toMatch(/edgeColor\s*=\s*d\.edge != null && d\.edge < 0 \? 'var\(--miss\)' : 'var\(--g-a\)'/);
+    // both the confidence strip and the projection row use edgeColor, not a
+    // hardcoded green.
+    expect(src).toContain('color: edgeColor');
+    expect(src).toMatch(/d\.edge != null \? edgeColor : 'var\(--text-2\)'/);
+  });
+
+  test('the grade LETTER is still the hero (largest element)', () => {
+    expect(src).toMatch(/grade-hero[\s\S]*fontSize: compact \? 92 : 116/);
+  });
+
+  test('the MODEL/LINE/EDGE row is mono + tabular (demoted data)', () => {
+    expect(src).toMatch(/fontSize: 19[\s\S]*fontVariantNumeric: 'tabular-nums'/);
+  });
+
+  test('reveal choreography is reduced-motion safe', () => {
+    const proc = read('components/vyndr/ProcessingGrade.tsx');
+    expect(proc).toContain("prefers-reduced-motion: reduce");
+    expect(proc).toMatch(/setPhase\('card'\)/);
+  });
+});
+
+// ── 4. /u public profile — the shareable record billboard (#4) ────────────
+describe('PublicProfile — the record hero + CLV-verified badge', () => {
+  const src = read('app/u/[handle]/PublicProfile.tsx');
+
+  test('the hit rate is the bold hero figure (large mono tabular)', () => {
+    expect(src).toMatch(/fontSize: 56[\s\S]*fontVariantNumeric: 'tabular-nums'/);
+    expect(src).toContain('{agg.hit_pct}%');
+    expect(src).toContain('HIT RATE');
+  });
+
+  test('beat-close is the secondary bold figure', () => {
+    expect(src).toContain('{agg.beat_close_pct}%');
+    expect(src).toContain('BEAT CLOSE');
+  });
+
+  test('CLV-VERIFIED badge is HONEST — only when closing value is tracked', () => {
+    expect(src).toContain('✓ CLV-VERIFIED');
+    expect(src).toMatch(/clvVerified = Boolean\(ready && agg && agg\.beat_close_pct != null\)/);
+  });
+
+  test('still honors the n-gate: RECORD BUILDING under min_sample', () => {
+    expect(src).toContain('RECORD BUILDING');
+    expect(src).toMatch(/settled >= minSample/);
+  });
+
+  test('renders real player identity (PlayerAvatar entity)', () => {
+    expect(src).toContain('import PlayerAvatar');
+    expect(src).toContain('<PlayerAvatar');
+  });
+});
+
+// ── 5. /u OG image — the record at social crop ────────────────────────────
+describe('/u opengraph-image — real record at 1200x630 social crop', () => {
+  const src = read('app/u/[handle]/opengraph-image.tsx');
+
+  test('social crop size is preserved (1200x630)', () => {
+    expect(src).toMatch(/size = \{ width: 1200, height: 630 \}/);
+  });
+
+  test('renders the real hit% / beat-close% when the record is published', () => {
+    expect(src).toContain('{rec.hit_pct}%');
+    expect(src).toContain('{rec.beat_close_pct}%');
+    expect(src).toContain('CLV-VERIFIED RECORD');
+  });
+
+  test('falls back gracefully to the tagline when there is no record', () => {
+    expect(src).toContain('every settled read · misses included');
+  });
+});
diff --git a/web/src/app/ledger/page.tsx b/web/src/app/ledger/page.tsx
index 1d4ded0..ee94210 100644
--- a/web/src/app/ledger/page.tsx
+++ b/web/src/app/ledger/page.tsx
@@ -3,6 +3,7 @@
 import { useCallback, useEffect, useState } from 'react';
 import { GradePill } from '@/components/GradeCard';
 import { useAuth } from '@/contexts/AuthContext';
+import { clvMode, CLV_FLAT_LINE } from '@/lib/clvDisplay';
 
 /**
  * The Ledger (Session 58, Phase 1) — the truth surface, now backed by the
@@ -191,15 +192,36 @@ function TierCalibration({ agg, minSample }: { agg: ModelAggregate; minSample: n
   );
 }
 
-/** S6 (A1 board) — compact settled-CLV distribution strip. Bars are DATA
- *  (mono, tabular): green = beat-the-close side, red = faded side, dim = flat.
- *  Renders only when the server passed the n≥20 gate (clv_distribution set). */
+/** S6 (A1 board) · reframed DS4 — settled-CLV display. The n≥20 gate lives
+ *  in the server (clv_distribution set). DESIGN-SPEC Part 3 #16: a near-flat
+ *  distribution renders as one giant bar + six empty stubs — it reads as
+ *  BROKEN. When CLV is flat we SAY so in one confident VOICE line (the record
+ *  is the best data on the site; it must look the most premium, never errored)
+ *  and show the bars only when there is real spread. */
 function ClvDistribution({ agg }: { agg: ModelAggregate }) {
   const dist = agg.clv_distribution;
-  if (!Array.isArray(dist) || dist.length === 0) return null;
-  const total = dist.reduce((n, b) => n + b.count, 0);
+  const { mode } = clvMode(dist as Parameters<typeof clvMode>[0]);
+  if (mode === 'none') return null;
+
+  if (mode === 'flat') {
+    // Flat CLV is a FEATURE, not an error: the model grades outcomes, not the
+    // close. State it plainly — premium, confident, no broken histogram.
+    return (
+      <div style={{ marginTop: 14, paddingTop: 12, borderTop: '1px solid var(--border)' }}>
+        <div className="mono" style={{ fontSize: 10.5, fontWeight: 700, letterSpacing: '0.1em', color: 'var(--text-tertiary)', marginBottom: 6 }}>
+          CLOSING-LINE VALUE
+        </div>
+        <p className="mono" style={{ fontSize: 14, fontWeight: 600, color: 'var(--text-primary)', margin: 0, letterSpacing: '0.01em' }}>
+          {CLV_FLAT_LINE}
+        </p>
+      </div>
+    );
+  }
+
+  const distArr = dist as ClvBucket[];
+  const total = distArr.reduce((n, b) => n + b.count, 0);
   if (total === 0) return null;
-  const max = Math.max(...dist.map((b) => b.count));
+  const max = Math.max(...distArr.map((b) => b.count));
   const color = (side: ClvBucket['side']) =>
     side === 'beat' ? 'var(--g-a, #00D4A0)' : side === 'faded' ? 'var(--miss, #FF6B6B)' : 'var(--text-tertiary)';
   return (
@@ -208,7 +230,7 @@ function ClvDistribution({ agg }: { agg: ModelAggregate }) {
         CLV DISTRIBUTION · {total} SETTLED
       </div>
       <div style={{ display: 'flex', gap: 8, alignItems: 'flex-end', maxWidth: 420 }}>
-        {dist.map((b) => (
+        {distArr.map((b) => (
           <div key={b.label} title={`${b.label}: ${b.count}`} style={{ flex: 1, display: 'flex', flexDirection: 'column', alignItems: 'center', gap: 4, minWidth: 0 }}>
             <span className="mono" style={{ fontSize: 10, fontVariantNumeric: 'tabular-nums', color: b.count > 0 ? 'var(--text-secondary)' : 'var(--text-tertiary)' }}>
               {b.count}
diff --git a/web/src/app/u/[handle]/PublicProfile.tsx b/web/src/app/u/[handle]/PublicProfile.tsx
index a0c38b5..03811dd 100644
--- a/web/src/app/u/[handle]/PublicProfile.tsx
+++ b/web/src/app/u/[handle]/PublicProfile.tsx
@@ -2,6 +2,7 @@
 
 import { useEffect, useState } from 'react';
 import { GradePill } from '@/components/GradeCard';
+import PlayerAvatar from '@/components/vyndr/PlayerAvatar';
 
 /**
  * PublicProfile (A1 Session 10) — the public ledger record for one handle.
@@ -144,30 +145,60 @@ export default function PublicProfile({ handle }: { handle: string }) {
   );
 }
 
+/**
+ * The record HERO (DS4 · billboard — DESIGN-SPEC Part 3 + Part 6 #4). This is
+ * the shareable surface Kev pitches partners with. One bold figure among muted
+ * context: the HIT RATE as a large mono tabular number, beat-close as the
+ * secondary bold figure, the raw record demoted. CLV-VERIFIED badge only when
+ * closing-line value is actually tracked (honest — never a decorative badge).
+ */
 function RecordHeader({ agg, minSample }: { agg: ProfileAggregate | null; minSample: number }) {
   const ready = Boolean(agg && agg.settled >= minSample && agg.hit_pct != null);
+  const clvVerified = Boolean(ready && agg && agg.beat_close_pct != null);
   return (
     <div
       className="surface diagonal-cut"
-      style={{ padding: 20, marginBottom: 20, border: `1px solid ${ready ? 'var(--g-a, #00D4A0)' : 'var(--border)'}` }}
+      style={{ padding: 24, marginBottom: 20, border: `1px solid ${ready ? 'var(--g-a, #00D4A0)' : 'var(--border)'}` }}
     >
       {ready && agg ? (
-        <div style={{ display: 'flex', gap: 24, flexWrap: 'wrap', alignItems: 'baseline' }}>
-          <span className="mono" style={{ fontSize: 11, fontWeight: 700, letterSpacing: '0.1em', color: 'var(--text-tertiary)' }}>
-            RECORD · LAST 30D
-          </span>
-          <span className="mono" style={{ fontSize: 20, fontWeight: 800, color: 'var(--g-a, #00D4A0)' }}>
-            {agg.hits}-{agg.misses} · {agg.hit_pct}% HIT
-          </span>
-          {agg.beat_close_pct != null && (
-            <span className="mono" style={{ fontSize: 20, fontWeight: 800, color: 'var(--text-primary)' }}>
-              {agg.beat_close_pct}% BEAT CLOSE
+        <>
+          <div style={{ display: 'flex', gap: 12, alignItems: 'center', flexWrap: 'wrap', marginBottom: 16 }}>
+            <span className="mono" style={{ fontSize: 11, fontWeight: 700, letterSpacing: '0.1em', color: 'var(--text-tertiary)' }}>
+              RECORD · LAST 30D
             </span>
-          )}
-          <span className="mono" style={{ fontSize: 12, color: 'var(--text-tertiary)' }}>
-            {agg.pending} pending
-          </span>
-        </div>
+            {clvVerified && (
+              <span className="mono" style={{ fontSize: 10.5, fontWeight: 800, letterSpacing: '0.08em', color: 'var(--g-a, #00D4A0)', border: '1px solid var(--g-a, #00D4A0)', borderRadius: 999, padding: '3px 10px', background: 'color-mix(in srgb, var(--g-a, #00D4A0) 12%, transparent)' }}>
+                ✓ CLV-VERIFIED
+              </span>
+            )}
+          </div>
+          {/* HERO figures — hit rate is the largest thing on the page. */}
+          <div style={{ display: 'flex', gap: 40, flexWrap: 'wrap', alignItems: 'flex-end' }}>
+            <div>
+              <div className="mono" style={{ fontSize: 56, fontWeight: 800, lineHeight: 0.95, letterSpacing: '-0.03em', color: 'var(--g-a, #00D4A0)', fontVariantNumeric: 'tabular-nums' }}>
+                {agg.hit_pct}%
+              </div>
+              <div className="mono" style={{ fontSize: 10.5, fontWeight: 700, letterSpacing: '0.12em', color: 'var(--text-tertiary)', marginTop: 4 }}>
+                HIT RATE · {agg.hits}-{agg.misses}
+              </div>
+            </div>
+            {agg.beat_close_pct != null && (
+              <div>
+                <div className="mono" style={{ fontSize: 40, fontWeight: 800, lineHeight: 0.95, letterSpacing: '-0.02em', color: 'var(--text-primary)', fontVariantNumeric: 'tabular-nums' }}>
+                  {agg.beat_close_pct}%
+                </div>
+                <div className="mono" style={{ fontSize: 10.5, fontWeight: 700, letterSpacing: '0.12em', color: 'var(--text-tertiary)', marginTop: 4 }}>
+                  BEAT CLOSE
+                </div>
+              </div>
+            )}
+            <div style={{ marginLeft: 'auto' }}>
+              <div className="mono" style={{ fontSize: 14, fontWeight: 600, color: 'var(--text-tertiary)', fontVariantNumeric: 'tabular-nums' }}>
+                {agg.pending} pending
+              </div>
+            </div>
+          </div>
+        </>
       ) : (
         <div>
           <p className="mono" style={{ fontSize: 13, fontWeight: 800, letterSpacing: '0.1em', color: 'var(--amber, #FFB347)', marginBottom: 6 }}>
@@ -230,10 +261,16 @@ function ProfileCard({ row, index }: { row: ProfileRow; index: number }) {
           <GradePill grade={row.grade} />
         </span>
       </div>
-      <h3 style={{ fontSize: 15, fontWeight: 600, marginBottom: 2 }}>{row.player_name}</h3>
-      <p className="mono" style={{ fontSize: 12, color: 'var(--text-secondary)', textTransform: 'capitalize', marginBottom: 4 }}>
-        {row.side} {row.line} {row.stat.replace(/_/g, ' ')}
-      </p>
+      {/* Real entity identity (DS0) — headshot / team-colored monogram. */}
+      <div style={{ display: 'flex', alignItems: 'center', gap: 10, marginBottom: 4 }}>
+        <PlayerAvatar name={row.player_name} sport={row.sport} size={34} />
+        <div style={{ minWidth: 0 }}>
+          <h3 style={{ fontSize: 15, fontWeight: 600, marginBottom: 1, whiteSpace: 'nowrap', overflow: 'hidden', textOverflow: 'ellipsis' }}>{row.player_name}</h3>
+          <p className="mono" style={{ fontSize: 12, color: 'var(--text-secondary)', textTransform: 'capitalize', margin: 0 }}>
+            {row.side} {row.line} {row.stat.replace(/_/g, ' ')}
+          </p>
+        </div>
+      </div>
       <p className="mono" style={{ fontSize: 11, color: 'var(--text-tertiary)', marginBottom: 12 }}>
         {row.book || '—'}{row.locked_odds ? ` · ${row.locked_odds}` : ''} · {row.game_date}
         {row.model_value != null && <span> · MODEL {row.model_value}</span>}
diff --git a/web/src/app/u/[handle]/opengraph-image.tsx b/web/src/app/u/[handle]/opengraph-image.tsx
index 1473020..8b63f46 100644
--- a/web/src/app/u/[handle]/opengraph-image.tsx
+++ b/web/src/app/u/[handle]/opengraph-image.tsx
@@ -1,15 +1,36 @@
 import { ImageResponse } from 'next/og';
 
-// A1 Session 10 — every shared /u/:handle link unfurls as a record card.
-// Self-hosted standalone build → Node runtime (NOT edge; Session-53 rule —
-// next/og breaks under edge off Vercel).
+// A1 Session 10 · elevated DS4 — every shared /u/:handle link unfurls as a
+// record card at social crop (1200×630). The billboard now carries the REAL
+// record (hit% + beat-close%) when the handle is published + past the n-gate,
+// so the timeline (customer #1) sees the proof, not just a tagline. Self-hosted
+// standalone build → Node runtime (NOT edge; Session-53 rule).
 export const alt = 'VYNDR Public Ledger';
 export const size = { width: 1200, height: 630 };
 export const contentType = 'image/png';
 
+const BACKEND_URL = process.env.BACKEND_URL || 'http://localhost:3000';
+
+async function fetchRecord(handle: string): Promise<{ hit_pct: number | null; beat_close_pct: number | null; hits: number; misses: number } | null> {
+  try {
+    const r = await fetch(`${BACKEND_URL}/api/profiles/${encodeURIComponent(handle)}`, {
+      headers: { Accept: 'application/json' },
+      cache: 'no-store',
+    });
+    if (!r.ok) return null;
+    const d = await r.json();
+    const agg = d && d.aggregate;
+    if (!agg || agg.hit_pct == null) return null;
+    return { hit_pct: agg.hit_pct, beat_close_pct: agg.beat_close_pct ?? null, hits: agg.hits, misses: agg.misses };
+  } catch {
+    return null;
+  }
+}
+
 export default async function Image({ params }: { params: Promise<{ handle: string }> }) {
   const { handle } = await params;
   const h = decodeURIComponent(handle || '').slice(0, 20).toLowerCase() || 'handle';
+  const rec = await fetchRecord(h);
   return new ImageResponse(
     (
       <div
@@ -28,14 +49,29 @@ export default async function Image({ params }: { params: Promise<{ handle: stri
         <div style={{ display: 'flex', position: 'absolute', top: 0, left: 0, right: 0, height: 6, background: '#00D4A0' }} />
         <div style={{ display: 'flex', flexDirection: 'column' }}>
           <div style={{ display: 'flex', fontSize: 26, letterSpacing: '0.22em', color: '#00D4A0', fontWeight: 700 }}>
-            PUBLIC LEDGER
+            {rec ? 'CLV-VERIFIED RECORD · 30D' : 'PUBLIC LEDGER'}
           </div>
-          <div style={{ display: 'flex', fontSize: 84, fontWeight: 900, letterSpacing: '-0.02em', marginTop: 18, color: '#FFFFFF' }}>
+          <div style={{ display: 'flex', fontSize: 72, fontWeight: 900, letterSpacing: '-0.02em', marginTop: 14, color: '#FFFFFF' }}>
             @{h}
           </div>
-          <div style={{ display: 'flex', fontSize: 28, color: '#7A7A8E', marginTop: 20 }}>
-            CLV-verified record · every settled read · misses included
-          </div>
+          {rec ? (
+            <div style={{ display: 'flex', alignItems: 'flex-end', gap: 56, marginTop: 26 }}>
+              <div style={{ display: 'flex', flexDirection: 'column' }}>
+                <div style={{ display: 'flex', fontSize: 128, fontWeight: 900, lineHeight: 1, color: '#00D4A0' }}>{rec.hit_pct}%</div>
+                <div style={{ display: 'flex', fontSize: 22, letterSpacing: '0.14em', color: '#7A7A8E', marginTop: 8 }}>HIT RATE · {rec.hits}-{rec.misses}</div>
+              </div>
+              {rec.beat_close_pct != null && (
+                <div style={{ display: 'flex', flexDirection: 'column' }}>
+                  <div style={{ display: 'flex', fontSize: 92, fontWeight: 900, lineHeight: 1, color: '#FFFFFF' }}>{rec.beat_close_pct}%</div>
+                  <div style={{ display: 'flex', fontSize: 22, letterSpacing: '0.14em', color: '#7A7A8E', marginTop: 8 }}>BEAT CLOSE</div>
+                </div>
+              )}
+            </div>
+          ) : (
+            <div style={{ display: 'flex', fontSize: 28, color: '#7A7A8E', marginTop: 20 }}>
+              CLV-verified record · every settled read · misses included
+            </div>
+          )}
         </div>
         <div style={{ display: 'flex', alignItems: 'center', justifyContent: 'space-between' }}>
           <div style={{ display: 'flex', fontSize: 44, fontWeight: 900, letterSpacing: '0.08em' }}>
diff --git a/web/src/components/StreaksPanel.tsx b/web/src/components/StreaksPanel.tsx
index d00a2e2..46a41ad 100644
--- a/web/src/components/StreaksPanel.tsx
+++ b/web/src/components/StreaksPanel.tsx
@@ -2,15 +2,18 @@
 
 import { useEffect, useState } from 'react';
 import PlayerAvatar from '@/components/vyndr/PlayerAvatar';
+import GradeBadge from '@/components/vyndr/GradeBadge';
 import { type Tier } from '@/lib/tierGate';
 
 /**
- * StreaksPanel (Session 23).
+ * StreaksPanel (Session 23 · rebuilt DS4 — the STREAKS BILLBOARD).
  *
- * Surfaces computed player streaks for a sport, narrowed by the active
- * stat filter. Everything through VYNDR's lens — "4-game 28+ scoring
- * streak", not "31.2 PPG". Free users see the top 3 with an upgrade
- * nudge; paid users see the full list.
+ * DESIGN-SPEC Part 7 (#2): the STREAKS row is a P0 billboard — the timeline
+ * is customer #1. Not a log line: a Bloomberg alert. ONE bold figure (the
+ * streak LENGTH, mono + tabular, the largest thing in the row) among muted
+ * context (real player identity + "built vs" lens), with a SINGLE severity
+ * accent — tonight's matchup difficulty (step-up amber / step-down green).
+ * The grade badge is tier-gated (the READ is the paid layer).
  *
  * Self-hides when there are no streaks so the landing page never shows an
  * empty box — the other layers (schedule, game lines, props) carry the
@@ -61,39 +64,60 @@ export default function StreaksPanel({ sport, tier = 'free', stat = 'all', limit
 
   // Session 60 (product def) — the PICTURE is free: every streak shows for
   // every tier. Only an explicit `limit` (landing teaser) caps the list.
-  // The paid layer is the GRADE, not the data. tierGate still governs the
-  // hot LISTS (top-3 free) — not streaks.
-  void tier;
   const visible = limit && limit > 0 ? streaks.slice(0, limit) : streaks;
   const hidden = streaks.length - visible.length;
+  // DS4 — the GRADE (the READ) is the paid layer; only analyst/desk see it.
+  const canSeeGrade = tier === 'analyst' || tier === 'desk';
 
   return (
     <section className="streaks-panel" style={{ margin: '16px 0' }}>
       <h3 style={panelHeading}>🔥 STREAKS</h3>
-      <div style={{ display: 'flex', flexDirection: 'column', gap: 6 }}>
-        {visible.map((s) => (
-          <div key={`${s.player}-${s.type}`} style={rowStyle}>
-            {/* DS0 — real headshot / team-colored monogram (kills the gray
-                silhouette). The STREAKS row is a P0 billboard. */}
-            <PlayerAvatar name={s.player} sport={sport} playerId={s.playerId} team={s.team} size={38} />
-            <div style={{ flex: 1, minWidth: 0 }}>
-              <div style={playerName}>
-                {s.player}{s.team ? ` · ${s.team}` : ''}
-                {/* Grade letter when the snapshot graded this player (the paid
-                    READ layer; the letter itself is public on the slate). */}
-                {s.grade && <span className="mono" style={{ marginLeft: 8, fontSize: 10.5, fontWeight: 800, color: 'var(--g-a, #00D4A0)', border: '1px solid rgba(0,212,160,.35)', borderRadius: 4, padding: '1px 5px' }}>{s.grade}</span>}
+      <div style={{ display: 'flex', flexDirection: 'column', gap: 8 }}>
+        {visible.map((s) => {
+          const diff = s.lens?.difficulty;
+          // ONE severity accent — tonight's matchup difficulty.
+          const sev = diff === 'step up'
+            ? { color: 'var(--amber, #FFB347)', label: '▲ STEP-UP SPOT TONIGHT' }
+            : diff === 'step down'
+              ? { color: 'var(--g-a, #00D4A0)', label: '▼ SOFTER SPOT TONIGHT' }
+              : null;
+          // The LENS — muted "built vs" context; never the raw streak alone.
+          const builtVs = Array.isArray(s.lens?.builtVs) && s.lens!.builtVs!.length > 0
+            ? `built vs ${s.lens!.builtVs!.slice(0, 3).join(', ')}`
+            : (s.lens?.read || s.description);
+          return (
+            <div key={`${s.player}-${s.type}`} style={rowStyle}>
+              {/* Real identity — headshot / team-colored monogram (DS0). */}
+              <PlayerAvatar name={s.player} sport={sport} playerId={s.playerId} team={s.team} size={46} />
+
+              {/* THE HERO — streak length, mono + tabular, the largest figure
+                  in the row. One bold number; everything else demoted. */}
+              <div style={heroBlock}>
+                <span className="mono" style={heroNum}>{s.currentStreak}</span>
+                <span className="mono" style={heroUnit}>GAME<br />STREAK</span>
               </div>
-              {/* THE LENS — the interpreted read, never the raw streak alone. */}
-              <div style={streakDesc}>{s.lens?.read || s.description}</div>
-              {s.lens?.difficulty && (
-                <div className="mono" style={{ fontSize: 10.5, marginTop: 2, color: s.lens.difficulty === 'step up' ? 'var(--amber, #FFB347)' : s.lens.difficulty === 'step down' ? 'var(--g-a, #00D4A0)' : 'var(--text-tertiary, #6A6A78)' }}>
-                  {s.lens.difficulty === 'step up' ? '▲ TOUGHER SPOT TONIGHT' : s.lens.difficulty === 'step down' ? '▼ SOFTER SPOT TONIGHT' : ''}
+
+              {/* Identity + the LENS — demoted, muted context. */}
+              <div style={{ flex: 1, minWidth: 0 }}>
+                <div style={playerName}>
+                  {s.player}{s.team ? <span style={teamTag}> · {s.team}</span> : null}
                 </div>
-              )}
+                <div className="mono" style={categoryLine}>{s.description}</div>
+                <div style={lensLine}>{builtVs}</div>
+              </div>
+
+              {/* The single severity accent + tier-gated grade badge. */}
+              <div style={rightRail}>
+                {sev && <span className="mono" style={{ ...sevChip, color: sev.color, borderColor: sev.color }}>{sev.label}</span>}
+                {s.grade && (
+                  canSeeGrade
+                    ? <GradeBadge grade={s.grade} size="md" glow />
+                    : <a href="/pricing" className="mono" style={gradeLock} title="Unlock the grade">GRADE ◆</a>
+                )}
+              </div>
             </div>
-            <span style={badgeStyle}>{s.currentStreak} G</span>
-          </div>
-        ))}
+          );
+        })}
       </div>
       {hidden > 0 && (
         <a href="/explore" style={upsellStyle}>
@@ -109,20 +133,51 @@ const panelHeading: React.CSSProperties = {
   color: 'var(--text-tertiary, #6A6A78)', margin: '0 0 10px',
 };
 const rowStyle: React.CSSProperties = {
-  display: 'flex', alignItems: 'center', gap: 10,
-  padding: '8px 10px', borderRadius: 10,
+  display: 'flex', alignItems: 'center', gap: 14,
+  padding: '12px 14px', borderRadius: 12,
   background: 'var(--surface, #12121A)', border: '1px solid var(--border, #2A2A36)',
 };
+// THE HERO NUMBER — deliberately the largest font in the row (mono, tabular).
+const heroBlock: React.CSSProperties = {
+  flex: '0 0 auto', display: 'flex', alignItems: 'baseline', gap: 6,
+  minWidth: 62,
+};
+const heroNum: React.CSSProperties = {
+  fontSize: 38, fontWeight: 800, lineHeight: 1,
+  color: 'var(--text-primary, #F0F0F4)', fontVariantNumeric: 'tabular-nums',
+  letterSpacing: '-0.03em',
+};
+const heroUnit: React.CSSProperties = {
+  fontSize: 8.5, fontWeight: 700, lineHeight: 1.05, letterSpacing: '0.1em',
+  color: 'var(--text-tertiary, #6A6A78)',
+};
 const playerName: React.CSSProperties = {
   fontSize: 14, fontWeight: 700, color: 'var(--text-primary, #F0F0F4)',
   whiteSpace: 'nowrap', overflow: 'hidden', textOverflow: 'ellipsis',
 };
-const streakDesc: React.CSSProperties = {
-  fontSize: 12, color: 'var(--text-secondary, #9A9AA8)',
+const teamTag: React.CSSProperties = {
+  fontSize: 12, fontWeight: 500, color: 'var(--text-tertiary, #6A6A78)',
 };
-const badgeStyle: React.CSSProperties = {
-  flex: '0 0 auto', fontSize: 12, fontWeight: 800, padding: '3px 8px',
-  borderRadius: 6, background: 'rgba(233,75,60,0.15)', color: 'var(--accent, #E94B3C)',
+const categoryLine: React.CSSProperties = {
+  fontSize: 11, color: 'var(--text-secondary, #9A9AA8)', marginTop: 1,
+};
+const lensLine: React.CSSProperties = {
+  fontSize: 11, color: 'var(--text-tertiary, #6A6A78)', marginTop: 2,
+  whiteSpace: 'nowrap', overflow: 'hidden', textOverflow: 'ellipsis',
+};
+const rightRail: React.CSSProperties = {
+  flex: '0 0 auto', display: 'flex', flexDirection: 'column',
+  alignItems: 'flex-end', gap: 6,
+};
+const sevChip: React.CSSProperties = {
+  fontSize: 9.5, fontWeight: 700, letterSpacing: '0.06em',
+  padding: '2px 7px', borderRadius: 5, border: '1px solid transparent',
+  background: 'transparent', whiteSpace: 'nowrap',
+};
+const gradeLock: React.CSSProperties = {
+  fontSize: 10.5, fontWeight: 800, letterSpacing: '0.06em',
+  color: 'var(--text-tertiary, #6A6A78)', textDecoration: 'none',
+  border: '1px solid var(--border, #2A2A36)', borderRadius: 4, padding: '2px 6px',
 };
 const upsellStyle: React.CSSProperties = {
   display: 'inline-block', marginTop: 10, fontSize: 12, fontWeight: 600,
diff --git a/web/src/components/vyndr/GradeResultCard.tsx b/web/src/components/vyndr/GradeResultCard.tsx
index 9ce58c3..7a7576e 100644
--- a/web/src/components/vyndr/GradeResultCard.tsx
+++ b/web/src/components/vyndr/GradeResultCard.tsx
@@ -69,6 +69,9 @@ export default function GradeResultCard({
   }, [replayKey]);
 
   const sideColor = d.side === 'Over' ? 'var(--g-a)' : 'var(--miss)';
+  // COLOR CONTRACT (Part 1 #3): edge/CLV colored by SIGN. A negative edge must
+  // NEVER render green — negative = var(--miss), positive/zero = signal-green.
+  const edgeColor = d.edge != null && d.edge < 0 ? 'var(--miss)' : 'var(--g-a)';
   const hasKill = !!d.killConditions && d.killConditions.length > 0;
   const hasBooks = Array.isArray(d.books) && d.books.length > 0;
   const hasAlt = Array.isArray(d.altLadder) && d.altLadder.length > 0;
@@ -150,7 +153,7 @@ export default function GradeResultCard({
           {d.edge != null && (
             <>
               <span style={{ color: 'rgba(232,255,244,.4)', margin: '0 9px' }}>·</span>
-              <span style={{ color: 'var(--g-a)' }}>{d.edge >= 0 ? '+' : ''}{d.edge}% edge</span>
+              <span style={{ color: edgeColor }}>{d.edge >= 0 ? '+' : ''}{d.edge}% edge</span>
             </>
           )}
           <span style={{ color: 'rgba(232,255,244,.4)', margin: '0 9px' }}>·</span>
@@ -173,11 +176,11 @@ export default function GradeResultCard({
         {[
           { l: 'MODEL', v: d.projection != null ? d.projection : '—', col: d.projection != null ? 'var(--g-a)' : 'var(--text-2)' },
           { l: 'LINE', v: d.line, col: 'var(--text-0)' },
-          { l: 'EDGE', v: d.edge != null ? `${d.edge >= 0 ? '+' : ''}${d.edge}%` : '—', col: d.edge != null ? 'var(--g-a)' : 'var(--text-2)' },
+          { l: 'EDGE', v: d.edge != null ? `${d.edge >= 0 ? '+' : ''}${d.edge}%` : '—', col: d.edge != null ? edgeColor : 'var(--text-2)' },
         ].map((x, i) => (
           <div key={i} style={{ padding: '14px 16px', textAlign: 'center', borderRight: i < 2 ? '1px solid var(--border)' : 'none' }}>
             <div className="label" style={{ fontSize: 10, marginBottom: 5 }}>{x.l}</div>
-            <div className="mono" style={{ fontSize: 19, fontWeight: 700, color: x.col }}>{x.v}</div>
+            <div className="mono" style={{ fontSize: 19, fontWeight: 700, color: x.col, fontVariantNumeric: 'tabular-nums' }}>{x.v}</div>
           </div>
         ))}
       </div>
diff --git a/web/src/lib/clvDisplay.js b/web/src/lib/clvDisplay.js
new file mode 100644
index 0000000..51bc32d
--- /dev/null
+++ b/web/src/lib/clvDisplay.js
@@ -0,0 +1,45 @@
+/**
+ * clvDisplay (DS4 · Billboards — CLV reframe, DESIGN-SPEC Part 3 #16).
+ *
+ * "Charts that are flat should SAY so." When settled CLV is near-flat (e.g.
+ * 73 of 74 reads landed at the close), a 7-bar histogram is one giant bar and
+ * six empty stubs — it reads as BROKEN. The record (55-19, 74% hit) is the
+ * best data on the site; it must look the MOST premium, never errored.
+ *
+ * This is the single pure decision: given the server's `clv_distribution`
+ * (already n≥20 gated in ledgerService), decide FLAT vs SPREAD. Flat → a
+ * confident VOICE line. Spread → the real bars. Pure + CommonJS so the .tsx
+ * consumers (ledger, profile) and Jest share one tested rule.
+ */
+
+// The flat bucket must hold this share of settled CLV for the histogram to be
+// declared "flat." 73/74 → 0.986; a genuinely dispersed book → well under.
+const FLAT_SHARE_THRESHOLD = 0.6;
+
+// VOICE-compliant one-liner. No jargon; states the model's actual claim.
+const CLV_FLAT_LINE = 'CLV flat — we grade the outcome, not the close.';
+
+/**
+ * @param {Array<{label:string,count:number,side:'beat'|'faded'|'flat'}>|null} dist
+ * @returns {{ mode:'flat'|'spread'|'none', total:number, flat:number, flatShare:number }}
+ */
+function clvMode(dist) {
+  if (!Array.isArray(dist) || dist.length === 0) {
+    return { mode: 'none', total: 0, flat: 0, flatShare: 0 };
+  }
+  const total = dist.reduce((n, b) => n + (Number(b && b.count) || 0), 0);
+  if (total <= 0) return { mode: 'none', total: 0, flat: 0, flatShare: 0 };
+  const flat = dist
+    .filter((b) => b && b.side === 'flat')
+    .reduce((n, b) => n + (Number(b.count) || 0), 0);
+  const flatShare = flat / total;
+  const mode = flatShare >= FLAT_SHARE_THRESHOLD ? 'flat' : 'spread';
+  return { mode, total, flat, flatShare };
+}
+
+/** Convenience predicate for the flat branch. */
+function isFlatClv(dist) {
+  return clvMode(dist).mode === 'flat';
+}
+
+module.exports = { clvMode, isFlatClv, CLV_FLAT_LINE, FLAT_SHARE_THRESHOLD };