Merge S2 (a1): compliance + approval pack

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>

# Conflicts:
#	BUILD-STATE.md
#	web/src/app/about/page.tsx

docs/GHOST-PUBLISHING.md

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+# Ghost Publishing Runbook — blog.vyndr.app
+
+How to move the seed articles in `content/articles/` into Ghost as drafts.
+Manual by design: **nothing auto-posts, anywhere, ever** (NORTH STAR — Kev is
+the publisher of everything). Claude Code has no Ghost credentials and never
+touches the Ghost admin; this runbook is the entire publishing pipeline.
+
+## What lives where
+
+- Source of truth: `content/articles/*.md` in this repo. Edit here first,
+  then re-paste into Ghost — never edit only in Ghost, or the repo copy rots.
+- Each file has YAML front matter (`title`, `slug`, `excerpt`, `tags`,
+  `status: draft`). The front matter is metadata for YOU to key into Ghost's
+  fields — do not paste the front matter block into the post body.
+
+## Per-article steps (about 3 minutes each)
+
+1. Open `https://blog.vyndr.app/ghost/` and sign in (your credentials).
+2. Click **New post**.
+3. Title: copy the `title` from the front matter into the title field.
+4. Body: in the editor type `/` and choose the **Markdown** card (or type
+   ```/markdown```). Paste everything BELOW the closing `---` of the front
+   matter into the card. Ghost renders the `##` headings, bold, and lists.
+   - Do not paste into the plain editor surface — straight pasting can
+     flatten headings depending on Ghost version. The Markdown card is exact.
+5. Open **Post settings** (gear icon, top right):
+   - **Post URL**: set to the front-matter `slug` (e.g. `what-clv-is`).
+   - **Excerpt**: paste the front-matter `excerpt`.
+   - **Tags**: add the front-matter tags (e.g. `methodology`, `the-read-room`).
+6. Leave the post as a **draft** — do NOT click Publish during seeding.
+7. Preview in Ghost. Checklist before it ever goes live:
+   - Zero exclamation points (VOICE v1.1 — deadpan, no exceptions).
+   - No banned vocabulary: "lock", "tail", "fade" as calls to action,
+     guarantee language, hype emoji. If it sounds like the industry, cut it.
+   - Every record/percentage claim obeys the product's n≥20 gate — if the
+     live Ledger cannot back a number in the article, remove the number.
+   - Links point at `vyndr.app/...` production paths (`/methodology`,
+     `/ledger`), not localhost or staging.
+
+## The five seed articles (in publish order)
+
+| File | Title |
+| --- | --- |
+| `how-vyndr-grades-a-prop.md` | How VYNDR Grades a Prop |
+| `why-our-misses-are-public.md` | Why Our Misses Are Public |
+| `what-clv-is.md` | CLV: The Only Number That Proves an Edge |
+| `the-vyndr-originals.md` | The VYNDR Originals: 41 Archetypes and Why They Exist |
+| `how-streaks-lie.md` | How Streaks Lie |
+
+Suggested cadence: one per week, methodology first (it is the page every
+other article links back to conceptually). Publishing is your call, on your
+schedule — this table is an ordering, not a scheduler.
+
+## Updating a published article
+
+1. Edit the markdown in `content/articles/` and commit.
+2. In Ghost, open the post, delete the old Markdown card, insert a fresh one,
+   paste the updated body. Keep the same Post URL — never change a slug after
+   publish (dead links).
+
+## Explicitly out of scope
+
+- No Ghost Admin API integration, no automation, no scheduled posts. If that
+  ever changes it goes through a spec in `specs/` first and Kev still presses
+  the button.
+- No exclamation points. Still.